The Place of Humanities in University Studies :: essays research papers

The Place of Humanities in University Studies This is NOT an essay - it is a collection of notes which are the foundation of an 800 word comparison of two articles regarding the place of humanities in university studies, and the roles of mass communication.Part 1 (800 words - 30%)You will be given two short readings by the end of Week 3 of the Semester. Identify the approach or approaches used in each, and with reference to the features and examples of the identified approaches as presented in Subject materials, justify your answer.Andrew Riemer's article, "Cannon or Fodder?" (The Weekend Australian, 16-17 November 1996) can be identified as having both Idealist and Leavisite approaches within the text. This is indicated in several passages of the text:"My colleagues in the Department of English were irresponsible...They were trivialising the discipline...by allowing undergraduates to sidestep the so-called canonical writers...in favour of whatever transient phenom enon or writer of small talent happened to be their latest obsession.""They were reprehensible ... in encouraging their students to impose simple sub-Marxist, sub-feminist templates on complex and mysterious works of literature ... Milton's Eve reduced to a mere victim of the patriarchy.""Alluring though it might be, we cannot recover intellectual integrity by turning back the clock.""Cannon or Fodder?" (The Weekend Australian, 16-17 November 1996)When looking at the approaches as they are presented in the Subject Materials, one is able to identify them as clearly being both Idealistic and Leavisite. Our Subject Book indicates that the Idealistic view of culture has been "conceived in the humanities and in journalism and popular social commentary ... a realm of moral, spiritual and aesthetic values which exist largely independent and above society". Further, this view states Culture was isolated from society - autonomous because it had to be abstracted from one way of life (pre-industrial) and then transmitted and extended to another (allegedly inferior) way of life to 'save' that society.The Leavisite concept of culture is still common and is firmly bound up in the theory of mass society and mass culture.Mass communications are seen to hold a crucial and privileged place in mass society, taking over the role of creating and distributing the values and information common to a society.Mass culture, unlike high culture, is unable to transcend its time and place and offer any kind of lasting truth to its audiences and, at worst, positively damages them.

E-Commerce Revenue Model

E-Commerce revenue models specifically describe different techniques used in generating income from the publisher's websites. As the e-commerce progress, the traditional revenue model of sales is expanded to more variety of revenue options and e-commerce business model. All of the large-scale hotel such as Shangri-La, Sheraton Seoul D-Cube City Hotel and others are more focus on e-commerce revenue models in order generate revenues from multiple income streams.Thus, all of these hotels were successful to use the e-commerce as a marketing strategy to increasing their customers. For the purpose to become a large scale hotel, Cube Hotel required to planning the e-commerce revenue as good as possible. With e-commerce, we can start a website and engage in the selling of our services, via the Internet. All online companies generate revenues from multiple income streams such as advertising, subscription, affiliate marketing.Consequently, we would like to discuss different of e-commerce reven ue model which can implemented on the internet in order to earn revenue, produce profits, and produce a superior return on invested capital. First of all, Cube Hotel can generate revenue from sales revenue model. Sales model is sales of goods, merchandise information and services provided in the publishers' websites. Sales model is one of the revenue models that more suitable for our hotel to earn profits. We sell our own service directly without any third parties in transaction process.We must efficiency to introduce our hotel in website in order to easier our customers to booking without third parties and could make decision to booking any rooms without any complex process. Our hotel website should not be looks outdated compared to the competition because we need to use our website to attract more customers to launch its. Hence, we must create a window to our business that highlights the difference between our and our competitors. For example, our website must full of contents suc h as upload new information, photo of our hotel environment, catalogue and others.This is because appealing content causes a site to be â€Å"sticky† – meaning that it keeps visitors clicking on links within our site, staying at our site instead of getting bored or dissatisfied, and going to another site. We do not same others companies who used e-marketplaces such as e-bay, Google, amazon. com to sell their own products or services indirectly. For example, Dell. com is generating sales revenue from its notebooks, Amazon. com is selling books, ABC Consultant may be generating income from their consultancy services online.Besides that, our revenue will increase in the future because our website gives customers the ability to preview our services before making a purchase. Services online may benefits for our customers because they can save their time to online booking, get new information about our hotel and may more understand our hotel in different perspective. Thus, c ustomers would choose online services rather than go to the physical storefront to purchase. Consequently, this sales strategy and program will be very profitable for Cube Hotel to earn based on the sale price.A major percentage of Cube Hotel also can generate by the Internet marketing. Internet marketing, also known as web marketing, online marketing, web advertising, or e-marketing, is referred to as the marketing of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales.Cube Hotel can use internet marketing because we able to captures a wide range of customer information. Each time a visitor accesses a website they leave an information trail that includes how they got to the site, how th ey navigated through the site, what they clicked on, what was purchased, and loads of other information. We may know our customers need when they give comment to our hotel. Thus, knowing a customer's behavior and preferences opens up tremendous opportunities to cater to customer's needs and, if done correctly, the customer will respond with a long-lasting loyalty.Another most important reason why our hotel needs to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit to our hotel or look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. Consequently, internet marketing is its reach ability of internet around the globe and its mass appeal. No other traditional media such as print and broadcasting can reach that number of population and if does that, it can`t attain tha t pace of reach.Through Internet marketing, targeting is possible with accuracy and efficiency. It gives us options to target customers with various available choices mainly depending upon their demographic, age, interests and need. In conclusion, no business can exist without top line revenues from sales, no matter how well the other functions are handled. Our business plan must detail how our plan to price and sell our services, and how much money we plan to make. The basics should cover three broad aspects: our selling tactics, our revenue model, and our sales cycle.

Smartphones Comparison - 822 Words

Hien Tran Instructor john Level 5 Reading/composition April 8, 2012 Smartphones comparison Today with the development of technology we can own many cell phones or smartphones that are very modern and have many functions. I’m looking for a smartphone that I feel that phone is suitable for me. I consider 2 smartphones I choose. It’s the Apple iPhone 4S and the Samsung Galaxy S II. We will compare some features both of them such as: design, screen, processor and operating system so that I can choose a smartphones for me. The first thing I want compare the Apple iPhone 4S and the Samsung Galaxy S II are the designs of it. The Samsung Galaxy 2 weighs just 116g, and its dimension is 125x66x8 mm. The Apple iPhone 4s weighs 125g, and its†¦show more content†¦About the technology acknowledge Siri voice control software is an important point on IOS. As of now, the experts claim iOS 5 has learning all the best things of Android and added to its user interface. It can be said, both the iPhone 4S and the Galaxy S II have great technology in every feature. However, if we compare more severely, the Galaxy S II is marginally better than the iPhone 4S. The dual-core A5 chip in the iPhone 4S is really groundbreaking, but nothing compares with the touch screen of the Galaxy S II. Or more people would have beloved IOS than Android, simply because intelligent assistant Siri. For me, after comparing in a general way I feel more like choosing the Samsung Galaxy S II than the Apple iPhone 4SShow MoreRelatedComparison of the 4 Main Smartphone Operating Systems16546 Words   |  67 PagesFinal Project Report Student Name: Cy Gabriel Module Code: 6MM006 Module Name: Individual Project Project Title: Comparison of smartphones operating systems such as Apple s iOS, Google s Android OS, Microsoft s Windows Phone OS, and RIM s BlackBerry OS. Module Leader Name: D.I. 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